Chapter 8
1. Which of the following is not an advantage of advertising in magazines?
A. Long life
B. Long lead time
C. High color quality
D. Read, during leisure
2. Who formulate the media program that states where and when to place ads?
A. Media planner
B. Media Buyer
C. Client
D. Account executive
Chapter 9
3. What is it called when money is paid to a retailer when they are willing to bypass retailers/wholesalers?
A. Off-invoice allowance
B. Exit fees
C. Drop-ship allowance
D. Slotting fees
Chapter 10
4. Which of the following is not a problem with coupons
A. Cost of manufacturing the coupon
B. Counterfeit coupons
C. Illegal internet distribution of coupons
D. Misredemption
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