Hot Topic

For this assignment I chose to go and inspect the store Hot Topic at university mall. I honestly can say that I had never been in the store before this.

My original conception of the store was that everything was geared towards people who were into the clothing category of "punk". I soon learned that the store is geared more towards people who like music, and also the "punk".

Many of the people in the store were dressed from head to toe in the stores clothing and others were not at all. The store attracted many different types of people. There were even some shirts inside that I liked. I don't know why I just never went into the store before.

The employees were also very kind. They greeted me and asked if I needed any help. Overall, I liked the store. There are alot of band shirts that I think I could find one for all of my friends, including myself.

Exam 3 questions

Chapter 8

1. Which of the following is not an advantage of advertising in magazines?
A. Long life
B. Long lead time
C. High color quality
D. Read, during leisure
2. Who formulate the media program that states where and when to place ads?
A. Media planner
B. Media Buyer
C. Client
D. Account executive

Chapter 9

3. What is it called when money is paid to a retailer when they are willing to bypass retailers/wholesalers?
A. Off-invoice allowance
B. Exit fees
C. Drop-ship allowance
D. Slotting fees

Chapter 10

4. Which of the following is not a problem with coupons
A. Cost of manufacturing the coupon
B. Counterfeit coupons
C. Illegal internet distribution of coupons
D. Misredemption