1.(Ch4) What type of type of customer is someone that is targeting in market analysis.
A. Current Company Customer
B. Customers Competitors
C. Potential Customers who have not purchased product
D. All of the abover are targeted
2. (Ch5) Which of the following is not part of the criteria to in deciding if your advertising firm should be internal or external?
A. The size of the account
B. The media budget
C. The history of the company
D. The product complexity
3. (Ch6) Which type of appeal to advertising is well suited for complex and high involvement products?
A. Rational appeal
B. Sex appeal
C. Humor appeal
D. Musical appeal
4. (ch7) Which of the following is not a message strategy for advertising?
A. Cognitive
B. Dissonance
C. Affective
D. Conative
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