Watching Frontline's "The Persuaders" gave me alot of insight into the way things are today in the advertising industry. The Video shows that advertising is all around us everywhere we go. It is becoming harder for people in the industry to find ways and places to present the ads to consumer. I enjoyed the video because it informed me on how essential advertising is. The ads around us become part of our daily lives. I have a new respect for people working in the advertising feild and appreciated the work they put into it.
1.The video talks about people trying to find and idenity or family through a brand. I think this means that people are looking for something that expresses them and can also join them together with others. Car brands are a great example. Chevy or Ford, great conversation starter between two people that could start a friendship.
2. It is our nature now a days to be persuaded. One of the main ways presented in the movie to persuade consumers was one company making themselves seem better than the other. Also, advertisers use differnt adjectives to describe their product such as, organic, natural, ect.
3. Today I beleive the world of advertising is headed farther than we have seen it. There are limitless amounts of ideas and strategies that can be thought of. It will just take time for the advertising world to find away around tivo and those types of things. Like in the movie they showed advertising in television shows and movies. Advertising is all around us, and will only be around us more in the future.
Thursday, March 19, 2009
Wednesday, March 4, 2009
Exam 2 Questions
1.(Ch4) What type of type of customer is someone that is targeting in market analysis.
A. Current Company Customer
B. Customers Competitors
C. Potential Customers who have not purchased product
D. All of the abover are targeted
2. (Ch5) Which of the following is not part of the criteria to in deciding if your advertising firm should be internal or external?
A. The size of the account
B. The media budget
C. The history of the company
D. The product complexity
3. (Ch6) Which type of appeal to advertising is well suited for complex and high involvement products?
A. Rational appeal
B. Sex appeal
C. Humor appeal
D. Musical appeal
4. (ch7) Which of the following is not a message strategy for advertising?
A. Cognitive
B. Dissonance
C. Affective
D. Conative
A. Current Company Customer
B. Customers Competitors
C. Potential Customers who have not purchased product
D. All of the abover are targeted
2. (Ch5) Which of the following is not part of the criteria to in deciding if your advertising firm should be internal or external?
A. The size of the account
B. The media budget
C. The history of the company
D. The product complexity
3. (Ch6) Which type of appeal to advertising is well suited for complex and high involvement products?
A. Rational appeal
B. Sex appeal
C. Humor appeal
D. Musical appeal
4. (ch7) Which of the following is not a message strategy for advertising?
A. Cognitive
B. Dissonance
C. Affective
D. Conative
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