RAW

I beleive that the steps students took to raise awareness about binge drinking were much more successful than we all thought. There are people out there who refuse to listen, but those other students with an open and curios mind were very willing to learn and appreciate what everyone was doing. I think giving out free hugs like we did was a great way to get on a more personal level with everyone. We may have only gotten to a small portion of the students body, but next time those students are out drinking, they may realize that you don't have to be drunk to hug random people.

Exam 1 Questions

1. Which type of cooperate name tries to capture the essence of the idea behind the brand?

- Overt
- Iconoclastic
- Implied
- Conceptual

2. What is the set of characteristics that are unique to a brand and is the perception that a given brand name is different or better than another?

- Brand Equity
- Brand Image
- Brand Logo
- Brand Equality

3. Placement of one brand in another is called __________ branding.

- Flanker
- Ingedient
- Complementary
- Cooperative